Visuals for "Element" Showcase Kendrick's Detailed Nature

Kendrick Lamar without a doubt has to be one of the greatest and most detailed storytellers of his time. With the release and success of his most recent album DAMN it’s no coincidence his visuals match up to the powerful weight his lyrics hold. With imagery offering more than what meets the eye director Jonas Lindstroem and the little homies were able to visually touch on the harsh realities and hardships that come with the “element” Kendrick speaks on through the entire song. The messages intricately webbed throughout the video don’t hold back in being completely transparent with the story being told and the rawness of it all offer a connection to be had for the viewer.

As to even be so keen in his art, Kendrick pays tribute to the late and great Gordon Parks, a black photographer who during the 1940’s through the 1970’s visually captured images of the issues blacks faced with poverty and civil rights. Re-created scenes seen in the video poignantly execute previous moments in time.  

"Element" references Gordon Park's photography.

"Element" references Gordon Park's photography.

Kendrick is continuously showing us how important and necessary art is for the culture. With this being his third incredibly, well thought out and put together visual off DAMN we acknowledge the importance of hearing and seeing his story unfold.