The Top 4 Producers Pushing The Culture

BY BRANDON GRACIA

Although they work behind the scenes, producers play a pivotal role in the world of music. While their efforts are quintessential to any track, it is easy to overlook the multiple hands that go into crafting some of your favorite songs - especially in today’s collaborative culture. Too often, we fail to give credit when it’s due, so today we bring you the 4 producers who are pushing both the envelope and the culture.

1. Richie Souf

Image Source,  Ken

Image Source, Ken

21-year-old Atlanta producer Richie Souf came on the scene under Future’s Freebandz imprint and has gradually become a producer in demand. Most recently, he has produced songs on Rich The Kid’s label album Rich Forever 3 and Chris Brown’s Heartbreak On A Full Moon. With his long blond hair and black sunglasses, you may be fooled into thinking otherwise about Richie Souf, but he aims to prove you wrong with his melodic, trap vibe that will make you move - a vibe that will become more dominant in the coming year.

Songs: Chris Brown ft. Future and Young Thug, “High End” 
Jay Critch, Famous Dex, & Rich The Kid, “Read About It” 

2. Metro Boomin

Image Source, @ GunnerStahl.US

Image Source, @GunnerStahl.US

For the last 3 years, Leland Taylor Wayne, better known to the world as Metro Boomin, has been the top producer in demand. His sound initially gained recognition with Future’s 2013 cut “Karate Chop”, the remix featuring Lil Wayne. Since then, Metro has done collaborative projects with Drake & Future in What A Time To Be Alive, 21 Savage’s, Savage Mode, and most recently 21 Savage and Offset’s Without Warning. He has even established his own imprint, Boominati Worldwide. Having produced 10% of the Billboard Hot 100 (as of 11/17), along with various surprise collaborations, Metro Boomin is showing no signs of slowing down.

Songs: 21 Savage, “Nothin’ New” 
Metro Boomin ft. Travis Scott, “Blue Pill” 
21 Savage, Offset, Metro Boomin, “Rap Saved Me” ft. Quavo 

3. Southside

Image Source, BillBoard

Image Source, BillBoard

You’ve heard the tag “808 Mafia” on plenty of songs over the past four years, but who or what is 808 Mafia? Well, it starts with Southside aka Sizzle, the key member of the production team. Being the go-to producer for acts like Future and Juicy J., it would be hard to hear a track without Southside or the 808 Mafia imprint all over it. Through his collaborative efforts, he has brought the likes of TM88 (“XO Tour Life”) and Tarantino (“March Madness”) on the scene, as well as having done extensive work with Metro Boomin.

Songs: Future ft. Jay-Z, “I Got The Keys” w/ Jake One
Kodak Black, “Tunnel Vision” w/ Metro Boomin
Gucci Mane ft. Drake, “Both” w/ Metro Boomin

4. Pi’erre Bourne

Image Source, @MvrkoVisuals

Image Source, @MvrkoVisuals

Pi’erre Bourne (French-derived name) has been steadily on his way to becoming one of the most sought-after producers this year. The bouncy, synth and bass-driven production, mixed with the catchy signature “Yo Pi’erre, you wanna come out here?” added a dose of memorability to the already infectious beat of Playboi Carti’s “Magnolia”, making it an instant hit among the youth. In addition, he produced 9 out of 13 tracks on Young Nudy’s (cousin of 21 Savage) Nudy Land in September. Currently, on the “Boy Meets World” tour with Drake, Pi’erre is surely on the right path.

Songs: Playboi Carti, “Magnolia”
Jay Critch ft. Rich The Kid, “Talk About”
Takashi 69, “Gummo”