Rapper Cash Sinatra Talks Album "Life After Sin"

BY ASIA RIDDICK

A true lyricist, Cash Sinatra is the New York rapper taking the Hip-Hop world by storm. At the forefront of his music are stories that outline his experiences and showcase his growth. With influences from Hip-Hop OG's like Mase, Nas, and Jay-Z, just to name a few, Cash Sinatra is definitely on the road to becoming legendary— creating music and impacting his listeners beyond just Hip-Hop.

Having released his album "Life After Sin," back in February, we caught up with the cerebral rapper to talk music, life, and what's to come. In an interview with us, Cash Sinatra takes us through his journey as an artist thus far in a transparent conversation of what led him to where he is now. 

Image Source, Stevens Charles

Image Source, Stevens Charles

When did you first get into rapping?

I first got into the fun aspect of it when I was about eight years old with my brother and watching Mase. Mase was my first favorite rapper. Mase was like my first Hip-Hop experience, that was my first album. But, around 19, 20 I started taking it seriously. 

What and who influences your music? 

To begin with, Mase and my brother, now I would say Nipsey Hussle, Jay-Z, GoldLink, Nas, Dave East, a bunch of people, lyricist. Lyricists are people that talk from the heart and the soul. All my music comes from life experiences and not only my experiences, other peoples experiences. I'm also into the youth, you hear that a lot in my music. The youth inspires me as well.

How would you describe your flow?

I use my syllables very well. Every syllable counts for me. It's a mixture of street and intellectual. 

In what ways has your music changed from when you first started to now?

It's definitely gained a lot more purpose. In the beginning, I was just rapping to be the best rapper, to have the best punchline. Now it's bigger than that. It's inspiring the youth, inspiring the people around me, my team. It's bigger than just rapping, it's about generations to come, creating a legacy and being legendary.

You recently released your album "Life After Sin." What inspired it? 

I have my project "Raheem" it's before this. That displayed my mental and physical growth. "Life After Sin" is more of my spiritual and emotional growth. This project is more in tune with the earth, things outside of myself. A lot of my music before was really self-driven. 

How did you go about choosing the album name?

It's like a double entendre. The one part of it is me coming into myself. Me realizing it's bigger than getting clothes and looking fly. The other aspect of it— what after Sin? Sinatra, me, after I'm gone I want my legacy to live on. This is me implementing my music into the world for the next generation. 

What was the production for your album like? 

This project, I had about three or four different producers. I would tell them what I’m doing with my project and they would make things to cater to my sound. I was in communication with my producers back and forth. These days I've been in the studio directly with my producers but, on this project, it was more of email but still personal because every beat was made for the vibe of the album.

How long did it take to complete?

About two months, it was pretty short. My plan wasn't even to put this project out. My plan was to put out a project called "Sinatra at the Opera." I want that to be my breakout album but I realized it wasn't time for that. I still have a lot of growing to do so, I decided to do "Life After Sin" right before that.

Which song from the album is your favorite and why?

It's between "Moleskine Pg. 7" and "A Different Love." In "Moleskine Pg. 7" at one point I'm talking to a drug dealer on the corner telling him "yo, you got kids watching you... be careful." Because that's what people in the hood do, they sell drugs and they want the kids after them to sell drugs too. So, I'm telling him if you are going to do that let them know the downsides of it. That's probably why that's one of my favorites. But, "A Different Love" displays a different side of the lover boy in me. A lot of my other music is real misogynistic and player like but, that's more of a lovey-dovey, settle down type of song. That song displayed a lot of growth.

Tell us about your lyric writing process. What is it like?

I have a few different processes but my main process I like to be in nature, I like to travel. My surroundings usually bring something to me. As long as I have a decent beat my surroundings, whatever I'm around— it'll come to me. I've been writing on my phone but, I got a journal now so, I'm trying to get back to actual physical writing. I feel like that brings a whole different energy out. 

Earlier this year you were on BET Jams, tell us how that came about and what the experience was like.

Image Source, BET Jams

Image Source, BET Jams

How it originally happened, one of my friends DJ Miss Milan was djing for the same segment for Don Q and she asked me to be her guest. So, I got in the building and once I got in the building everybody knew my name, I networked and all that, made it happen. Probably three months after she did that they called me in. And the experience, it was amazing, it was surreal because you grow up watching BET, seeing your favorite rappers and stuff and you end up in the same publication. When I was there I didn’t even realize I was there, it didn't hit me until I saw myself on TV.

Rap has changed greatly since its inception, with that being said what are your thoughts on the current state of the rap game— in the age of mumble rap and trap?

When it first started making its whole turn around it was different to me, it was a shock. I didn't really like it, I didn't really know what was going on but, as I started to really take it in I like it. It's not what I do but, there's people out there that like mumble rap or pop rap, they got different things they're calling it now. I seen Joey Bada$$ saying we need genres for this rap and I think we do because there's a lane for it, it's making money and there's kids that like it. It has an audience and is part of the culture now. I accept it and I appreciate now as much as I appreciate the lyrcisim.  

Aside from rapping, you started a program, "Business Behind Music." Tell us about the program and why it's important to you.

It's my program and what it is— I'm telling the youth its bigger than just rappers, the DJ, the artist. There are interviewers, there's marketing people, a bunch of people tied into music. My program is showing them that the artist, the DJ, and the producer need all these other people who are not in the forefront so, I'm telling them these things and how to get their foot inside these buildings. Because when I was younger I didn't have anybody to show me so, I want to be that in my community.

What's next for Cash Sinatra?

I just dropped "Life After Sin" on Valentine's Day. Usually, how I set up my drops is I will drop something serious to tell you a little bit about myself and then after I'll have a little fun. I have a project— Kush & Cabernet. It's a flip off of Kush & Orange Juice with Wiz Khalifa. "Life After Sin" was a flip off Biggie "Life After Death" so, I'm just keeping it real Hip-Hop. I'm going to be at Temple University and then, I’m performing in Rhode Island soon and I should be on Sirius XM soon. Those are the things I can talk about. And I got a lot of videos that I'm working on as well.