Her Sole, the Platform Fostering a Community of Sneak-Her Lovers

BY ASIA RIDDICK 

A place just for sneak-her aficionados Mikayla and Devon are the duo behind Her Sole, a platform all about kicks and streetwear tailored just for women. With a need for more representation in this 'all boys club,' Her Sole couldn't have come at a more perfect time. The platform hopes to create a space where women who love sneakers just as much as the guys feel inspired, confident, and encouraged.        

Devon of Her Sole

Devon of Her Sole

"Representation is important, and part of the issue is that there isn't enough of it," says Devon. "Within the streetwear industry, a lot of things are repetitive. We have yet to see plus size women or women of color the face of sneaker and streetwear culture as we know it."

More and more we see the growth of the athleisure market with women fueling it, yet being a woman in this male-centric industry still remains a challenge. From the lack of visibility to overtly-girly stereotypical products. "I just want a t-shirt I can wear that's not cropped or tight," Mikayla says. "Sometimes it's frustrating when a bunch of streetwear brands is only exclusive to men because as a woman I like wearing comfortable oversized tees too."

So, how do we change this? "We change it by being ourselves," Mikayla says. Changing the perception of what it means to be a woman in streetwear means cultivating a community and showcasing all kinds of women, "plus size, short, black, everyday women who share a common interest and love for sneakers." 

Mikayla of Her Sole

Mikayla of Her Sole

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Devon ends with: "It's about being a part of the space. Redefining feminity and what you define as feminine, owning who you are as a woman who loves sneakers."

All images by André Uncut